common brand weaknesses

Revenue

"we need to differentiate and stop competing on price"

CUSTOMER

"we need to listen to our target audience and create with them instead of for them"

VISIBILITY

"we need to stand out from the competition today and in the future"

Branded residences command an average
uplift of 31% compared to equivalent
non-branded schemes”

The Knight Frank Group

Brand STRategy process

Envision

Aligning your business strategy with your brand strategy is a key prerequisite for building a successful brand.

EXPLORE

Solid research combined with the right attributes helps to reveal pain points and to map your brand’s architecture.

EVALUATE

Create and use core messaging and beliefs to build a structured road map that provides guidance for your entire team.

our services

Brand Strategy

Creating roadmaps that align your whole organization behind a unified brand identity and pinpoint the right growth tactics.

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identity design

We incorporate all strategic findings to build Stylescapes (cinematic brand summaries) that serve as brand identity blueprints.

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Consulting

Our strategists can remain engaged with your team, ensuring consistent brand usage or to advise on business growth strategies.

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Brand Workshops

Our online workshops will motivate your team by helping to rediscover what’s exciting about your brand and by collaborating to improve it further.

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OUR PROJECTS

our STRATEGISTS

JASON HUTCHESON

STRATEGY

Yohji Kanki

IDENTITY

MIA CASTOR

RESEARCH

WHO DO WE WORK WITH

Are you interested in working with us, but are still not sure if we are the right match for you? Here are a some FAQs that should help.

REAL ESTATE & DEVELOPMENT

Anything under the umbrella of the real estate industry, we can cover. This refers to properties of land, residential, commercial, industrial, infrastructure and even special reclamation projects.

FINANCIAL & INVESTMENT

Comprising of a big chunk of the economy, we work with firms and institutions that provide financial services to both commercial and retail customers. These finance firms include banks, insurance companies, brokerage companies and investment companies.

B2B & RELATED INDUSTRIES

Also known as business-to-business, these involve but are not limited to supply chains, hotels, BPOs, manufacturers, co-working spaces, and retail brands.

MEET THE TEAM

How good branding helps you achieve your business goals