WE BELIEVE THE HIGHEST VALUE WE DELIVER STEMS IS BUILDING STAKEHOLDER ALIGNMENT AND A CLEAR PATH TO ACHIEVING YOUR GOALS.

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Founded in 2017, the Gohan Concepts team has consistently pushed skills development and service offerings, evolving into a brand consultancy. Our international team, led by founders with Asian/European and American backgrounds, draws on diverse cultural viewpoints to create an award-winning mix of insightful strategy and great design solutions.

Gohan has won awards as the best branding firm in the Philippines and as a Top 50 branding company worldwide, all based on previous projects helping startups and multi-billion dollar projects find their distinctive brand, developed and executed to speak to their ideal target customers in exactly the right way.

Our Mission: We help organizations solve difficult challenges with creative, data-driven brand strategies; enabling them to reach more target customers and build deep, long-lasting relationships.

Our Core industries

commercial & residential properties

Will you make your own mark of distinction on your city’s skyline? Whether your property is commercial or residential, we collaborate with you to identify what makes your offerings unique. We focus on these key differentiators and create a playbook that ensures brand consistency for investor presentations, collateral design, core messaging, and sales processes.

City & place branding

Reclaiming new land for your project? Or maybe infusing your historic location with modern design elements? No matter the size, we have worked on projects designed for 1million+ residents, bringing research and experience to the table that guides city planners, architects, government officials, and other stakeholders; always keeping your brand as a primary consideration in structural development and location identity.

Development CORPORATIONS

Are you trying to woo the right investment and project partners or need to have your bid stand out from your competitors? Whatever the objective, Gohan has the experience needed to highlight your unique competitive strengths and demonstrate that you are the right to work on world-class projects.

HOTEL & RESORT

Is your focus on business clientele or a resort-style paradise? Either way, we have experience and understand the process from government pitch decks designed to streamline approvals through teaching your staff the right tone and voice when welcoming future guests. We develop the end-to-end strategy documents and identities for hotels of all sizes and target markets.

Business process outsourcing (BPO)

BPO is a rapidly growing industry that attracts many competitors, particularly in Asia. Does your company image attract the right clients to meet your growth goals? If not, join us for a digital strategy workshop; we will guide and engage your management team through our interactive discovery process leading to the right message and tone that aligns with your vision and promotes your competitive strengths.

LOGISTIC COMPANIES

Did you build excellent processes only to realize that your brand falls short in promoting this excellence? Our experience working with B2B providers gives us insight into the mind of buyers that you need to attract and retain your target customers. We will steer you through the process and provide supporting documents that align your team on an identity that keeps your messaging “on brand” and consistent across all channels.

traditional & digital banks

Are you a Fintech industry entrepreneur launching a new banking app or maybe a traditional bank seeking a modernized look to promote a strategic change? We have guided banks through brand launches from startups to revitalization projects in several Asian countries. From preparing presentation materials to support investor recruitment to in-house voice and tone guidelines for staff and management, our brand strategy and identity team will guide you to success.

investment firms & FUNDS

Does the external voice and tone of your firm reflect the strength of your portfolio? Is it attracting the right investors? We have designed our process to be “Chairman-proof”, specifically to ensure transparency and to allow all voices to contribute to brand strategy and identity. Our strength is helping other firms reinvent themselves online and communicate their capabilities more clearly and consistently.

BRAND STRATEGY

Creating roadmaps that achieve growth objectives by aligning your management and team members.

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IDENTITY DESIGN

Our stylescapes are cinematic visualizations, capturing strategy and research findings and serving as the blueprint for your brand.

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WORKSHOPS

Our workshops generate excitement across your entire team by getting them actively engaged in rediscovering your brand.

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MINDSET.
STRATEGY.
CONSISTENCY.

Evolution is inevitable - we see it everywhere. Whether you are building a city or crafting a message for your potential customers, establishing the right mindset is a crucial first step in developing a modern brand. Open and transparent communication and idea sharing ensures that your brand strategy captures the spirit and value of what your team has to offer. With your whole team aligned, consistent application and diligent stewardship of your brand identity become a matter of habit.

WORK WITH US

"We narrowed down our options through a guided process.”

J. MURRAY

Founder at Epoch Partners

"Their years of experience in the field and attention to detail are showcased in every meeting.."

M. YUNG

CFO at PHO

What thEy say

Perhaps the best demonstration of our capabilities is not what we say about our services, but what our clients say about our services.

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The GOHAN team

Jason HutchesonCo-Founder
CCO
Yohji A. Kanki
Co-Founder
CDO
Markus Danziger
COO
Racquel SySenior Account Manager
Marvin Geronimo
Art Director
Yan Ramirez
Designer
Mia Castor
Marketing Consultant
Alex Basco
Copywriter
Renzo Ado
Video

Gab Gutierrez
Video

Steve Hutcheson
Head of Finance
Marinel Illamado
Photo

How good branding helps you achieve your business goals