Social Media Specialist

Social MEdia Specialist.jpg

As a Social Media Specialist at Gohan Concepts, you will be responsible for growing communities, building meaningful connections, and producing social media content that drives positive engagement and impact to the brands we manage. We need a data-savvy social media specialist with a creative mindset who can develop and implement social media marketing and communication strategies.


What exciting and interesting things will I be doing?

  • Assist the Senior Social Media Specialist in developing and implementing social media strategy through research, benchmarking, messaging, and targeting

  • Develop social media marketing plan and maintain editorial calendar for each client

  • Interpret analytics reports to gain insights on traffic, demographics, and effectiveness of social media campaigns and use them to positively affect future outcomes.

  • Create and manage social media accounts of clients.

  • Moderate user-generated content and messages appropriately based on brand and community guidelines.

  • Collaborate with other teams to manage brand reputation and increase reach.

  • Manage social media marketing tools e.g. Hubspot, Hootsuite, Buffer, etc.

  • Assist with online reputation management i.e. managing social media crisis and bad reviews, and negative news communications.

Am I ready for this career?

  • Must have at least 1-2 years demonstrated social media and marketing experience.

  • Degree in Marketing, or related discipline.

  • Good understanding of social media KPIs.

  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat and other social media best practices.

  • Excellent content editing skills (photo, video, text) in laptop and phones.

  • Knowledge in Adobe Illustrator, InDesign, and Photoshop, Canva.

  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.

  • Able to multitask and manage priorities well.

  • Thinks critically and formulates creative solutions to everyday problems.

  • Excellent English communication skills.

  • Outgoing personality and proactive in communicating with internal and client contacts.

How can you stand out?


  • Previous experience in executing paid campaigns on Facebook, Youtube, Instagram, Twitter, and Snapchat

  • Hungry for learning and with a strong commitment to personal and career development.

Think you got talent?


Email your resume to with Social Media Specialist as the subject line.

Position is on-site, at our office in Makati

Yan Ramirez